Laila Al Jassmi


Laila is the founder & CEO of Health Beyond Borders in Dubai. Health Beyond Borders is a bespoke Dubai based healthcare advisory firm focused on the following services ;Healthcare Strategy and Research, Health Investment Facilitation, Healthcare Marketing and Business Development in UAE, Medical Tourism Consulting and Facilitation, Training and Workshops. HBB can help your business navigate through the challenges and leverage the opportunities and bring considerable economic benefit in a sustainable and effective manner.
Prior to this Laila was the CEO of Health Policy and Strategy sector at Dubai Health Authority (DHA). She was responsible for the development of the policy and legislation for the health system in the Emirate of Dubai driven from Dubai Strategic Plan (DSP). Overseeing the implementation of the DHA Health strategy and conducting sector planning and forecasting. This to assure that Dubai develops a world class health system, high quality Public Health and healthcare service provision.
She has extensive knowledge of the healthcare systems, Health reforms, strategic direction, planning and delivery of healthcare services. She was leading the process of Dubai health reform that took place in 2007 and changes the structure and the role of Department of Health & Medical Services to Dubai Health Authority.
Laila has leaded the Dubai medical tourism initiative which was started in 2012 to place Dubai in the world health tourism map.
Laila is a graduate from the College of Allied Health Science and Nursing in Kuwait University and in 2007 secured her Masters in Executive Healthcare Administration from Zayed University with honorary. Also she is a graduate of Sheikh Mohammed Bin Rashid leadership program 2003.
She has been awarded certificates of appreciation including the Dubai Government Excellence Award (distinguish employee 2009) and the Sheikh Rashid Award for Scientific Outstanding (2008). She was also awarded the Feigenbaum Excellence Leadership Award for" Women's leaders" 2011.